Posted by Carl on February 20, 2009 and added to 2009, a.d.deertz, lookbooks, spring, Spring 2009
ADD is based in Berlin. The label created in 1999 believes that the constrictive nature of seasons can have a stifling affect on creativity. Instead of focusing on two collections a year, ADD maintains a diffusion line called ADD Standard. ADD Standard offers a stable selection of their favorite pieces for both men and women. Outside this line, ADD approaches seasonal collections with a unisex focus. Their main priority when designing is to avoid the artificial and create clothes with purpose that both men and women can wear. The latest spring collection adheres to this principle beautifully. Taking simple basics like tops and trousers, the portions are slightly enlarged, a spring palette of pastels applied, and the look refined with rope-thin belts.
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