New Balmain in Town–Ford Europe’s Adrien Sahores fronts the launch of new, younger, hipper label Pierre Balmain. Partnering with Ittierre SpA, Balmain launches Pierre Balmain for the spring 2012 season. Described as very downtown, the new lineup will hit seven hundred stores this spring with pieces ranging from t-shirts at €120, jeans from €250, jackets from €350 and suits from €650.
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