BOSS by Hugo Boss 2014 Underwear Campaign–Hugo Boss model favorite Alex Lundqvist reunites with the German label for its 2014 underwear campaign, lensed by fashion photographer Alasdair McLellan. Hitting the studio for black & white images, Alex styled in essential BOSS underwear and undergarments by Alister Mackie. Alex also appeared in a recent issue of Vogue Hombre.