Let’s Get Physical–Hugo Boss’ regular face, Swedish model Alex Lundqvist, is the face of the spring/summer 2013 advertising campaign of the German label’s bodywear collection. Captured by the lens of Christian Anwander in sophisticated black & white images, Alex sports the latest offering of the brand, which includes essential pieces, designed to ensure the maximum comfort, with a hint of minimal refinement. / Hair by Yannick D’Is. Makeup by Yadim.













