Timeless Appeal–After starring in Hugo Boss Bodywear spring/summer 2013 campaign, Swedish model Alex Lundqvist is tapped by the German label to unveil the whole collection, appearing in the latest lookbook of the brand. Decked out in the essential underwear pieces of the label, Alex is a clear vision of masculine confidence in a selection of briefs, boxer briefs and v-neck tees that alternate checks with graphic patterns or simple colors, without forgetting the key-print of the season, stripes.
