SOPOPULAR Spring 2011 | Ash Stymest by Per Zennström

By on 11 July 2010 in 2010, 2011, ash stymest, lookbooks, per zennström, sopopular, spring, spring 2011   

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SOPOPULAR taps Ash Stymest for their latest lookbook photographed by Per Zennström. Following fall’s mature direction, the Berlin-based label embrace a youthful punch for Come As You Are by adding yellow to their cool palette of grays. Also returning to their roots, clean lines are juxtaposed with seam detailing and bondage straps. Playing with concept of casual and formal, basics like the tee are rounded out by structured cuffs. Boasting a collection that houses a well-rounded selection of garments, ranging from the light summer suit and colorful outerwear to bleached denim, SOPOPULAR ingeniously executes an accessible season of great structure and style.








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