SOPOPULAR Spring 2011 | Ash Stymest by Per Zennström

The Fashionisto

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Published July 11, 2010

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Updated December 22, 2022

Ash Stymest for SOPOPULARPin
Ash Stymest for SOPOPULAR

SOPOPULAR taps Ash Stymest for their latest lookbook photographed by Per Zennström. Following fall’s mature direction, the Berlin-based label embraces a youthful punch for Come As You Are by adding yellow to its cool palette of grays.

Also, returning to their roots, clean lines are juxtaposed with seam detailing and bondage straps. Playing with concepts of casual and formal, basics like the tee are rounded out by structured cuffs.

Boasting a collection that houses a well-rounded selection of garments, ranging from the light summer suit and colorful outerwear to bleached denim, SOPOPULAR ingeniously executes an accessible season of great structure and style.


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