Best Men’s Underwear Advertising Campaigns

The Fashionisto

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Published September 23, 2017

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Updated September 4, 2022

David Beckham for Emporio Armani Underwear Ad Campaign - Men Sexy UnderwearPin
David Beckham for Emporio Armani Underwear Ad Campaign

Men’s Designer Underwear-As it’s often not a publicly displayed garment, men’s underwear used to receive little attention. However, modern fashion savvy men recognize that what goes underneath their trousers is just as important. After all, feeling good often accompanies looking great. Designers cater to this ever-growing demographic with the launch of separate lines. Designer underwear offer an excellent cut, high-quality materials, and a proper fit.

Related: Famous Calvin Klein Underwear Models

Luxury fashion houses such as Emporio Armani, Dolce & Gabbana, and Versace dominate the underwear market. And if the success of their campaigns is any indication, men around the world love beautifully made underwear. In fact, some of the best campaign images have been for labels’ underwearFor your viewing pleasure, we round up amazing underwear ad campaigns from various high-end brands over the years.

Famous Men in Underwear Campaigns

Actor Mark Wahlberg, when he was Marky Mark and a face of Calvin Klein Underwear in the 1990sActor Mark Wahlberg, when he was Marky Mark and a face of Calvin Klein Underwear in the 1990sPin
Mark Wahlberg, aka Marky Mark appears as a face of Calvin Klein Underwear in the 1990s.
Dolce and Gabbana enlists Italian athletes for its underwear campaign - Men Sexy UnderwearPin
Dolce and Gabbana enlists Italian athletes for its underwear campaign
men in underwearPin
Footballer Oscar Emboaba for Calvin Klein Brazil Underwear Campaign
Footballer Cristiano Ronaldo poses for Emporio Armani Underwear adPin
Cristiano Ronaldo poses for Emporio Armani Underwear ad.
David Beckham stars in an underwear campaign for his H&M collaboration. men in underwearPin
Sports icon David Beckham stars in an underwear campaign for his H&M collaboration.
Footballer Karl Frederik 'Freddie' Ljungberg kicked off his advertising relationship with Calvin Klein Underwear in 2005.Pin
Footballer Karl Frederik ‘Freddie’ Ljungberg kicked off his advertising relationship with Calvin Klein Underwear in 2005.
men in underwear - used mens underwearPin
Nolan Gerard Funk for Versace Spring/Summer 2014 Men’s Campaign
EMPORIO-ARMANI-UNDERWEAR-LUCA-DOTTO - men in underwear Pin
International award winning swimmer Luca Dotto for Emporio Armani Spring/Summer 2014 Campaign
Travis Fimmel Calvin Klein Underwear - men in underwear - used mens underwearPin
Before his role on Vikings, Travis Fimmel was stopping traffic in 2001 Calvin Klein Underwear campaign images.

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