Under Christopher Bailey’s direction, Burberry is adding a new fragrence to the family. The latest fragrence to be released for both men and women is called The Beat. The campaign is geared towards a fun younger audience and represents a shift in Burberry’s targeted demographic. This last week, Burberry has kicked off a Myspace campaign. Add the new Myspace for the The Beat as a friend to find out the latest new and possibly win some prizes.
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5 Comments
There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.
wtf?
There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.
wtf?
Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.
and you do realize they’ve both been out for months.
This is the European launch.