Introducing Burberry The Beat

Posted by Carl | 2009, News, burberry | Tuesday 13 January 2009 9:40 pm

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Under Christopher Bailey’s direction, Burberry is adding a new fragrence to the family. The latest fragrence to be released for both men and women is called The Beat. The campaign is geared towards a fun younger audience and represents a shift in Burberry’s targeted demographic. This last week, Burberry has kicked off a Myspace campaign. Add the new Myspace for the The Beat as a friend to find out the latest new and possibly win some prizes.

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80725 CommentsIntroducing+Burberry+The+Beat2009-01-14+05%3A40%3A44Carl

Christopher John Collins January 15th, 2009 at 10:23 pm

There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

wtf?
Christopher John Collins January 15th, 2009 at 10:24 pm

There is a Beat for men AND women. They’re completely different, not unisex and the myspace you have linked clearly says The Beat for Men.

wtf?
Carl January 15th, 2009 at 10:27 pm

Hi Christopher. Maybe, I should have been more clear. I did not mean that the fragrance was unisex, but that a separate one would be launched for each gender.
Christopher John Collins January 18th, 2009 at 9:47 am

and you do realize they’ve both been out for months.
Carl January 18th, 2009 at 10:52 am

This is the European launch.