Like usual, April77 has pulled out all the stops for their latest collection and prevailed. Venturing outside their comfort label for their upcoming unisex-based collection, the line takes its inspiration from a western motif, with the central focus being a Navajo print. Utilizing an array of colors and fabrics, the concept is developed to employ the use of “Loden wool, hand-woven Peruvian ponchos, cruelty free suede leather shoes, double weave Japanese cottons, and red selvedge Japanese denim.” The variety in texture opens the line up perfectly to silhouettes and options that are more varied than usual with fantastic tassel adorned knits, oversize tops, and ponchos. Overall, April77 succeeds with quite the memorable collection that is sure to leave a lasting impression.
Pictures courtesy of April77
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6 Comments
This collection reminds me a lot of my ex which is bummersville but aside from that: amaaaaaaazing. I love the navaho ponchos. The denim hoodie is sick too.
i’d wear everything in this collection!
this collection is not cohesive at all. their attitude is punk. they’re trying to capture the essence of the subcultures of the youth but they went for too much here. If they really wanted to do the folk/native american thing, they should have done it right. The plaids they picked out were inappropriate, the boots were completely wrong (only brown!), and they should have done more with the vest. A big thunderbird would have gone a long way here but we’re left with nothing. There are a few things that you could incorporate into your wardrobe but nothing that’s worth the prices they’re going to charge.
LOOKS LIKE AN ART STUDENT PHOTO ESSAY. THE DOCS SHOULD AT LEAST BE CLEAN. LOOKS LIKE THE MODELS BROUGHT IN THEIR OWN JEANS FOR THE SHOOT. POOR CHOICE IN CASTING THE MODELS. CLEAN UP YOUR MODELS BEFORE YOU PHOTOGRAPH THEM – HAIRCUT OR TRIM UP WOULD HELP. THE TRINKET JEWELRY IS AWFUL. HOWEVER THE PSEUDO NATIVE AMERICAN BLANKET COATS AND VEST ARE AMAZING. IM IN LOVE WITH THE BLACK AND WHITE AZTEC PRINTED PANTS!
wow so much hate. maybe thats the look they were going for. good stuff.
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