Campaign – D&G Anthology

Written by Carl on Saturday, July 25th, 2009 | 2009, Campaigns, d&g, fernando fernandes, mario testino, noah mills, tyson ballou   

Noah Mills / 6 L’Amoureux / Personality: The Charmer

Noah Mills, Naomi Campbell, Tyson Ballou, Claudia Schiffer, Fernando Fernandes and Eva Herzigova bring an incredible amount of star power to D&G’s Anthology campaign. The campaign photographed by Mario Testino celebrates the message of George Michael’s Freedom 90. Domenico Dolce and Stefano Gabbana commented, “We all have many different sides to our personalities. The D&G Fragrance Anthology allows us to express every one of them, and is the perfect representation of the D&G world: innovative, compelling, luxurious and liberated.” The fragrances represent five distinct personalities: “the provocative Le Bateleur; the irrepressible L’Imperatrice; sensual L’Amoureux; daring La Roue de la Fortune; and hypnotizing La Lune.” Beginning July 30, 2009, D&G will release a short video every week that is inspired by one of the fragrances and its character. First up will be Naomi Campbell with 3 L’Imperatrice. Videos will be available here.

Naomi Campbell / 3 L’Imperatrice / Personality: The Star

Tyson Ballou / 1 Le Bateleur / Personality: The Seducer

Claudia Schiffer / 18 La Lune / Personality: The Dreamer

Fernando Fernandes & Eva Herzigova / 10 La Roue de la Fortune / Personality: The Players
Pictures courtesy of Dolce and Gabbana

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3 Comments

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Theo Said in Saturday, July 25th, 2009 @11:24 pm  

The translations of the Tarot cards that inspired these shots are all wrong, almost not even relating to the card…

Noah- L’Amoureux: The Lovers card
Naomi- L’Imperatrice: The Empress
Tyson- Le Bateleur: The Magician
Claudia- La Lune: The Moon (I guess that could be dreamer)
Fernando/Eva- La Roue de Fortune: The Wheel of Fortune

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xpn. Said in Sunday, July 26th, 2009 @2:05 am  

“The translations of the Tarot cards that inspired these shots are all wrong, almost not even relating to the card…”

Wrong ? These are the French translation and they are correct.

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Dolce Said in Sunday, July 26th, 2009 @7:34 am  

The personalities are not meant to be translations of the name of the fragrances. They are simply personalities inspired by the name of the fragrances. So if they were meant to be translations (which they’re not) they would’ve been incorrect.

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