Designed by a talented brother/sister team, Canadian label JUMA is the stylish range from Jamil and Alia Juma. Established in 2003, the line which has been picked up at hot spots such as Oak sees a progressive take on knitwear and jersey basics. The fall range, which highlights the influence of an urban setting on an aesthetic of effortless sophistication manages to be be both minimal and exciting. Relaxed garments, found in the form of hooded sweatshirts and elongated tops meet with the trendy drop-crotch, only to be complemented by shrunken suiting separates. Altogether, the juxtaposition of classics, both old and new with youthful cuts provides for a range that encompasses the very sentiments of modern chic.
Pictures courtesy of Juma
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