News | Spurr–New Marketing Plan

Apparently diffusion line has become that range that cannot be spoken of by designers. The latest label to shake things up is Spurr. Beginning with their fall 2010 collection to be shown in February, Spurr will be broken into two distinctive lines that represent two price points: Spurr with sportswear (denim, t-shirts, jackets) and Simon Spurr with luxury suits, leathers and knits. Designer Simon Spurr added that “It’s very important to [them] that Spurr is not perceived as a secondary line. It’s complementary. It’s for different occasions than Simon Spurr.” This new marketing plan is part of the vision of Tommy Fazio, who recently signed on as president of Spurr. With two complementary lines, hopefully Spurr will have a better chance of being picked up by international retailers where according to Fazio, “they are looking for collections, not American jeans lines.” (WWD)