Photographed by Markus Jans, AJ Abualrub and Mat Gordon front the upcoming spring 2010 campaign from JOOP! With news that the label will be discontinuing their jeans line after spring, it comes as no surprise that the image of the JOOP! mainline continues to be elevated in terms of sophistication and vision.
[...] JOOP! is pumping things up in suits and separates offerings, so perhaps their discontinued jeans line is a blessing after all. For spring 2010, things look sophisticated and clean, while still remaining interesting with the perfect cut and texture combination in each safari & moto-esque jacket and shirt. Will you try a selection in charcoal or army green? Ironically, many of the men’s shirts will look great with denim. [via the fashionisto] [...]
the last picture is so great! :)