The last time we reported on Odin co-owners Eddy Chai and Paul Biradi, they were teaming up with Duckie Brown to create new clothing line Edward. This time around, the duo have teamed up with Larry Paul and Kelly Kovack of Purpose-Built for a line of unisex fragrances. After working with German perfumer Drom on the development of three distinct fragrances over the course of a year, Odin Fragrances is set to launch, being carried exclusively in the Los Angeles area at Studio Beautymix @ Fred Segal, as well as nationally at other locations.
