Collections
Runway roundups and lookbook drops worth more than a scroll.
Retro Style
Vintage vibes, thrift gold, and old fits getting a second shot.
Fresh Stories
New stuff, sharp takes, and a better way to scroll through menswear.
What guys wear, what it says, and who's actually noticing.
Theory’s pre-fall 2025 collection avoids seasonal flash by taking a pragmatic approach to transitional dressing, adjusting summer staples as they prepare for fall’s demands. Behind the scenes, fabric does the heavy lifting: cotton-nylon poplin introduces a slight sheen, while linen accommodates changing weather. Theory Pre-Fall …
Runway roundups and lookbook drops worth more than a scroll.
Vintage vibes, thrift gold, and old fits getting a second shot.
New stuff, sharp takes, and a better way to scroll through menswear.