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Let’s be real. The last couple seasons have been a slippery slope for A.P.C. In an attempt to capture a wide and diverse audience, committing to a concept appears to have become less of a priority. Drifting farther away from a distinct look or concept, this season’s collection has become an incoherent range of pieces that are fine by themselves, but problematic when grouped. Take for instance, the band jacket with the brilliant toggles. It’s a wonderful piece, but how does it relate to the jumpsuit–the bleached denim or a nautical anchor? What story is A.P.C. trying to tell here? It is difficult to buy into a label when there is no logical path to discern. The Autumn themed color palette brings the ensembles together, yet still, the pieces just do not click. There is something off. Perhaps, we can hope for a return to a direction similar to that of fall 2007–where a strong militaristic influence resulted in a cohesive collection of strong distinguishable pieces that were absolute must-haves. Here’s to subscribing to the notion of tough love in hope for what we know A.P.C. is capable of achieving.
Spring must really be here, because A.P.C. just went live with their latest Madras collection. Very much in the same vein as last season, the collection includes relaxed laid-back pieces in both neutral and bright colors. Overall, nothing too exciting, but it is nice to see wide legged pants and some use of color. Plus — espadrilles, stripes, and board shorts just beg for leisure time and a beautiful, sunny day at the beach.
Apparently, A.P.C. thinks their new spring collection is orgasmic. I’ll let you be the judge of that. View here.
Resort Watch
Sales are entering the final markdown phase and A.P.C. is ready to open their doors revealing the new spring collection. The pattern dominated fall collection has been traded in for a softer, resort-like collection of mainly solids. The colors are neutral and the cuts are traditional ushering in a season of predominantly basics. Even, A.P.C.’s cutting-edge shoe designs have been traded in for lounge-ready moccasins and boat shoes. If spring is the perfect time for weddings, why not marry A.P.C. and Band of Outsiders for your own resort look?
The spring collection hits A.P.C. stores on Thursday, January 22, 2009.
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