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As the spunky Charlie Westerberg enjoys a year of wide exposure, he returns for another lookbook season with Swedish label Cheap Monday. After a season off, the model falls into a serious role with Cheap Monday transitioning from hobo-chic to apocalyptic. (Marion Vain)
With an apocalypse in mind, Cheap Monday’s fall 2010 showing included a somber sea of black and gray, as the label played it safe with their signature snug fit. Keeping it ultra-casual with boat-necks, tonal patched sweatshirts and conservative outerwear, designer Ann-Sofie Back relied on Cheap Monday’s short history and a fondness for knits to get her minimal point across.
Taking a more grounded approach, Cheap Monday shares another look at their spring collection. Taking its cue from the penniless and driven by a unisex appeal, Cheap Monday crafts a modern grunge aesthetic that thrives off a certain structure. Combining oversize proportions with fitted looks, the patched, ripped and new are effortlessly blended together for the ultimate image of carefree youth.
It is no surprise that Swedish label Cheap Monday is as successful as it is. Designing with current trends in mind and maintaining a low retail price, Cheap Monday and its other brands (Kostym & WKND) are the quick fix for the style aficionado low on funds.
For their fall collection, Cheap Monday approached the season with humor, poking fun at the uncertainty of the economy with pauper-like styling. Presenting their usual mix of options in a conservative black and white color palette, the collection was kept streetwear friendly and befitting of any wardrobe. Altogether, the collection was quite casual, but the beauty here is that what Cheap Monday lacked, Kostym and WKND make up for.
Kostym enters with slim silhouetted suiting options complete with proper ribbon bow-ties, while WKND meets both collections at the midpoint. Taking to oversize knits and outerwear as well as strong graphic tees, the leisure-bound WKND is more daring, all while accomplishing its goals with finesse. Individually, all three collections grasp hold of a specific aesthetic and excel in their own unique way, but collectively they meet the stylish demands of every facet of life.
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