Initial reports had pegged new label Edward as a Duckie Brown diffusion line, but it turns out that Daniel Silver and Steven Cox’s latest endeavor is the result of a collaboration with Odin co-owners Eddy Chai and Paul Biradi. The foursome have come together to create a commercial 17-piece collection with pricing capped at $500 max. After an initial run at Odin’s stores (in-stores 11/1), plans are hopeful to expand distribution to outside retailers. (WWD)
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