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Steel Machines shares the latest holiday campaign from Gap. Going commercial to spread a little holiday cheer, Simon proves that he is well versed.
Gap is partnering with artists once again to create a limited edition line of tees for their (PRODUCT)RED™ line. Available in stores currently, the shirts cost $28 each with 50% of the gross profits benefiting the Global Fund. The Global Fund is working to eliminate AIDS in Africa.
Hiroshi Tanabe is “an illustrator with a degree from Tama Art College in Tokyo. [He] is known for his distinguished illustrations that emulate the clean lines of traditional Japanese woodcuts.”
“Vote for” is Gap’s new campaign initiative. Available at Gap stores and online beginning this Thursday, October 23, you can purchase a “Vote for _________” t-shirt for $15. The line is left for you to customize with “whatever word, expression or presidential candidate [you] are passionate about. Also, next week, “vote for” buttons designed by various artists will be available for $5. The same week will also mark the launch of Gap’s concept store on 5th Avenue in New York City. The site houses a special machine to customize “Vote for __________” tees. In addition, nationwide, Gap’s store windows will showcase various “Vote for ________” tees.
Lately, I’ve been fascinated by the number of low end brands attempting to revamp their image and make the move towards high street. H&M has a new men’s trend line, Urban Outfitters has ongoing collaborations with Steven Alan, Corpus, and B.Son, just to name a few, and now the Gap has a new collection arriving in stores that shows an attempt at keeping up with the times. If that is not enough, they having an upcoming limited shoe collaboration with Piere Hardy. I think this move is great. As much as I like high street and fashion, the price can be a little much sometimes. Affordable alternatives are definitely appreciated.
On a side note, I love this cardigan from the Gap and might just have to order it!
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