JOOP! rings in the spring season with a full look at their most recent collection entitled “What Lies Beneath”. Photographed by Markus Jans, AJ Abualrub and Mat Gordon model the luxe range that balances a rich darkness with a refined spring finish.
An unassuming William Eustace stars in the spring 2010 campaign and lookbook from JOOP! Jeans. Photographed in Germany by Fergus with art direction by Isabelle Thiry, the relaxed nostalagic take on spring marks the last collection for the jeans range. Beginning with the fall 2010 season, designer Dirk Schönberger will be channeling all his energy into the JOOP! mainline.
Campaign Preview | JOOP! Spring 2010
Photographed by Markus Jans, AJ Abualrub and Mat Gordon front the upcoming spring 2010 campaign from JOOP! With news that the label will be discontinuing their jeans line after spring, it comes as no surprise that the image of the JOOP! mainline continues to be elevated in terms of sophistication and vision.
Spring 2010 | William Eustace for JOOP! Jeans
Photographed in Germany by Fergus with art direction from Isabelle Thiry, William Eustace is unfortunately the last face of the JOOP! Jeans line. JOOP! designer Dirk Schönberger has decided that this will be the last collection for the jeans range. Instead, he will be focusing all his energy on the mainline.
Campaign – Sean O’ For Joop! Fall 2009
Campaigns – Jakob’s Moment
Jakob Wiechmann is definitely having his moment for the upcoming season. The young talent is the star of Sisley’s fall 2009 menswear campaign. (TFS) He also shares the limelight with Anna Selezneva in Joop! Jeans’ fall 2009 campaign photographed by Inez van Lamsweerde and Vinoodh Matadin. (TFS)
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