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Masatomo Spring 2010

Written by Carl on Sunday, June 28th, 2009 | 2009, 2010, Runway, masatomo, paris fashion week, spring, spring 2010   

Masatomo’s latest collection is a lighthearted affair. Based around the idea “to enjoy oneself and have a good time”, the spring collection is an escape from our everyday lives to enjoy the leisure of a south sea island. Capturing the dream-like clouds and scenic views of this island, unique ink jet technics were used to craft bold trousers and tops. Black silk flowers are skillfully scattered across jackets and trousers to appear floating. A linen based mix is double weaved for the collection’s noticeable black and white striped garments. Continuing the wistful retreat are effortlessly chic sarouel pants–several cut from silk patterns representing the French flag and others from Africa. Adding to the collection’s merriment and spontaneity are polka dots playfully scattered across suiting. Rounding off the collection are fine leather jackets, with just the right amount of glamor for the Masatomo man, but still light enough for a summer evening. Altogether, the spring collection is a wonderful way to end one book of a continuing series in preparation for a fresh beginning. Inspired by the Japanese tradition of changing one’s name when you come to a crossroad, fall 2010 will see the relaunch of Masatomo as Rynshu.


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21367Commenthttp://thefashionisto.com/blog/2009/06/28/masatomo-spring-2010/Masatomo+Spring+20102009-06-29+03%3A18%3A51Carl

masatomo’s homage to the fashionisto

Written by Jean-Luc on Friday, June 26th, 2009 | 2009, ash stymest, ethan james, guntars asmanis, jamie conday, jethro cave, linus gustin, masatomo, roman ivancic, taylor fuchs   

ash-i am the f ash ionisto !

during the fittings for the masatomo ss10 show, the designer with some of the models who will be walking for him next sunday and your humble servant, all paying a vibrant and fun homage to the fashionisto !

in order of appearance : ash @ new madison, ethan @ mgm, guntars @ bananas, jamie @ nathalie, jethro @ bananas, linus @ ford, roman @ ford, taylor @ success, jean*luc @ système D and rynshu himself …


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210627 Commentshttp://thefashionisto.com/blog/2009/06/26/masatomos-homage-to-the-fashionisto/masatomo%27s+homage+to+the+fashionisto2009-06-27+02%3A15%3A41Jean-Luc

behind the scenes – casting for masatomo spring 2010 show (day 2)

Written by Jean-Luc on Wednesday, June 24th, 2009 | 2009, Julien Sabaud, alexander johansson, bastiaan ninaber, behind the scenes, brian davenport, jonathan hubert, julian hennig, masatomo, paris fashion week, taylor fuchs, travis davenport, vladimir ivanov   

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june 24th – 10:30am: second day of casting for the masatomo ss10 show…

most of the guys who went to milan took the last flight or the night train yesterday and they are now in town, but surprisingly the day is starting quite slowly…since the shows are kicking off tomorrow i assume lots of the guys who only just got back had plenty of fittings to do or last minute call-backs; unless they’re all hanging around with madonna ;-) ! lol

thank god the hotel’s corridor didn’t remain empty for very long and the line started to get considerably consequent…here are the boys!

thomas aoustet @ studio :

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205903 Commentshttp://thefashionisto.com/blog/2009/06/24/behind-the-scenes-%e2%80%93-casting-for-masatomo-spring-2010-show-day-2/behind+the+scenes+%E2%80%93+casting+for+masatomo+spring+2010+show+%28day+2%292009-06-25+03%3A32%3A23Jean-Luc

behind the scenes – casting for masatomo spring 2010 show (day 1)

Written by Jean-Luc on Tuesday, June 23rd, 2009 | 2009, behind the scenes, jethro cave, julien chanca, masatomo, paris fashion week, ty akintayo, yuri pleskun   

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first day of casting for the masatomo ss10 show to be held in paris next sunday…brief is 18 models including 7 black ones; mainly new faces, young and fresh, with style, attitude and strong personality…

though a big part of the guys are still in milan, lots of them are back in paris or just didn’t go to italy and the line in the hotel’s corridor is growing as starting time is approaching…all of the main agencies in town have of course been informed (bananas, ford, major, mgm, nathalie, new madison, studio, success) since they usually provide the best choice, but also some ‘minor’ ones (angels, idole, karin) because you never know!

the casting is being held in a big room where the collection is already set on racks in the right order for the show, where in 5 days the masatomo team will be preparing everything for the big day: rynshu (the designer), sachiko watanabe (stylist and co-ordinator), mr hayashi (the ‘alteration magician’), yohko (the discrete designer’s wife and ‘adviser’), nakamura-san (sales manager), michiko (paris shop manager and translator) and myself…

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2031711 Commentshttp://thefashionisto.com/blog/2009/06/23/behind-the-scenes-casting-for-masatomo-spring-2010-show-day-1/behind+the+scenes+-+casting+for+masatomo+spring+2010+show+%28day+1%292009-06-24+06%3A55%3A13Jean-Luc

When Night Falls – Masatomo Fall 2009

Written by Carl on Sunday, January 25th, 2009 | 2009, Runway, fall, fall 2009, masatomo   



The common color black dominates Masatomo’s latest collection, but that is the only feature that remains simple. The fall collection revels in darkness and avoids daywear, instead thriving on velvet, leather, and silk pieces, produced in loud prints such as leopard. The Masatomo man is a dangerous character of the night, but softened by delicate pieces like lace gloves that challenge the traditional idea of masculinity. Masatomo’s latest might not be for the faint of heart, but is perfect for those trendsetters ready to push some boundaries.


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8671Commenthttp://thefashionisto.com/blog/2009/01/25/when-night-falls-masatomo-fall-2009/When+Night+Falls+-+Masatomo+Fall+20092009-01-25+20%3A10%3A34Carl

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