Strangely enough, this year marked campaign firsts for three labels of interest–Patrik Ervell, Tim Hamilton and notably Raf Simons. All three, quite simple in nature, hit a chord that characterized the label perfectly. So often the rebel, Raf Simons employed a model screaming at his logo, while enveloped in this season’s tailored, but oversize silhouette. Meanwhile, Patrik Ervell found grounding in the anonymous silhouette that highlighted his sporty side. Finally, Tim Hamilton portrayed his man of sophistication, surprisingly hiding his unusual details that set him apart. Altogether, the three labels delivered a great first go and we cannot wait to see what’s in the works for spring 2010.

[Patrik Ervell]

Pictured left to right: Patrik Ervell, actor Alden Ehrenreich, Simon Spurr,
his dog Apollo and actor Sebastian Stan photographed by Norman Jean Roy

Patrik Ervell and Simon Spurr are among the top ten designers up for CFDA/Vogue Fashion Fund’s grand prize for young talent. Altogether, the prize includes cash and advise from some of the fashion industry’s most prominent insiders. Ervell, Spurr and the other eight designers are featured in Vogue’s November issue. The feature covers everything from Ervell’s college days with Rodarte’s sister team to his initial brush with fashion because of college friend Humberto Leon (now of Opening Ceremony fame). On the other hand, Spurr speaks of his influences as an English designer as well as his work for Calvin Klein, Ralph Lauren and tenure under Hedi Slimane for YSL. (Style.com)

When it comes to Patrik Ervell, change is subtle and can at times lack momentum. However, Ervell’s designs inherit a distinct point of view that is consistent and charming enough to keep his customers coming back for more. Embracing a timeless version of what can be described as Americana, Ervell remains dedicated to a simple slim silhouette. How the label evolves is connected to how Ervell dresses his silhouette each season. Often turning to new fabric processes, this season is no different. Thinking of a way to express the current climate of America, Ervell turned to the idea of decay. Staining fabrics with cooper and rust, a print came to be that is oddly quite decadent. Grounded by humble colors, Ervell’s gamble with decay plays like gold glistening in the sun. What is meant to represent demise breathes fresh life into a collection that is nostalgic in regards to its own history, all while remaining current.

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