Apparently diffusion line has become that range that cannot be spoken of by designers. The latest label to shake things up is Spurr. Beginning with their fall 2010 collection to be shown in February, Spurr will be broken into two distinctive lines that represent two price points: Spurr with sportswear (denim, t-shirts, jackets) and Simon Spurr with luxury suits, leathers and knits. Designer Simon Spurr added that “It’s very important to [them] that Spurr is not perceived as a secondary line. It’s complementary. It’s for different occasions than Simon Spurr.” This new marketing plan is part of the vision of Tommy Fazio, who recently signed on as president of Spurr. With two complementary lines, hopefully Spurr will have a better chance of being picked up by international retailers where according to Fazio, “they are looking for collections, not American jeans lines.” (WWD)

Pictured left to right: Patrik Ervell, actor Alden Ehrenreich, Simon Spurr,
his dog Apollo and actor Sebastian Stan photographed by Norman Jean Roy

Patrik Ervell and Simon Spurr are among the top ten designers up for CFDA/Vogue Fashion Fund’s grand prize for young talent. Altogether, the prize includes cash and advise from some of the fashion industry’s most prominent insiders. Ervell, Spurr and the other eight designers are featured in Vogue’s November issue. The feature covers everything from Ervell’s college days with Rodarte’s sister team to his initial brush with fashion because of college friend Humberto Leon (now of Opening Ceremony fame). On the other hand, Spurr speaks of his influences as an English designer as well as his work for Calvin Klein, Ralph Lauren and tenure under Hedi Slimane for YSL. (Style.com)

Surveying time with a nostalgic interest in elegance, designer Simon Spurr was drawn to the sixties as a source of inspiration for his spring collection. With great ease and finesse, Spurr did not shy away from luxury, instead embracing suiting as an integral element of fashion. Central to the collection, well-tailored suiting is the foundation that other pieces are built upon. Not afraid of color, Spurr incorporates warm yellows and corals among denim based blues for a dapper quality. Breaking up suiting for versatility and everyday wear, fitted denim makes a sound impression–particularly in white. It highlights the collection’s simple approach to style and elegance. The lines are clean, the colors diverse and the execution timeless. Spurr might have drawn from the past for inspiration, but the end result is quite current and fitting of the times.

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Great news New Yorkers! Spurr is having its first men’s sample sale this week. The sale begins Thursday, April 30th and runs through Saturday, May 2nd. Sale items will be 65% off their original retail price. Cash and all major credit cards will be accepted. The sale will take place at Starworks (5 Crosby Street, Suite 3D btwn. Grand and Howard):

Thursday, April 30th and Friday, May 1st from 12pm – 7pm
Saturday, May 2nd and Sunday, May 3rd from 12pm – 5pm

View the latest Spurr spring lookbook after the cut…

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Forward presents this season’s suiting options with their latest offerings from Spurr (top row) and Rag & Bone (bottom row). Spurr provides suiting for both the traditional and contemporary man, while the latest from Rag & Bone draws its energy from the age of youth and rebellion.