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Via Snella Fall 2010 Campaign | Robin Holstensson by Mikael Dahl

Written by Carl on Monday, February 8th, 2010 | 2010, Campaigns, Models, fall, fall 2010, via snella   

Proving that drab colors are not a prerequisite for the fall season, Swedish label Via Snella provides an early look at their latest collection, which gets off to a charming start with a solid variety of color. Subdued, but nevertheless colorful, the latest range continues Via Snella’s affection for boyish fits and the high-spirited use of color and design. From contrasted pockets and sleeves to tonal prints, Via Snella has a unique story to tell:

That winter night, we dared to be funny, we dared it for real. We put on striped pajamas, old velvet ribbons, harlequin leggings and plastic red noses. We blew up bubble balloons and painted on the paper sky a carousel of bright reds and pinks and oranges.


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566272 Commentshttp://thefashionisto.com/blog/2010/02/08/via-snella-fall-2010-campaign-robin-holstensson-by-mikael-dahl/Via+Snella+Fall+2010+Campaign+%7C+Robin+Holstensson+by+Mikael+Dahl2010-02-09+02%3A05%3A52Carl

New Arrivals | Via Snella

Written by Carl on Saturday, January 23rd, 2010 | 2010, New Arrivals, spring, via snella   

Upbeat and colorful, Via Snella kicks off the spring season with new webstore arrivals including light tanks, knits and shorts. In addition, garments from previous seasons are discounted up to 60% off.


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535721 Commenthttp://thefashionisto.com/blog/2010/01/23/new-arrivals-via-snella/New+Arrivals+%7C+Via+Snella2010-01-24+04%3A44%3A41Carl

News | Via Snella Website Relaunch

Written by Carl on Thursday, October 29th, 2009 | 2009, News, fall, fall 2009, via snella   

Via Snella has revamped their website for the fall season. The relaunch includes a webshop that currently has select pieces on sale. In addition, Via Snella has released new images of the fall collection alongside a colorful description.


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38717Commenthttp://thefashionisto.com/blog/2009/10/29/news-via-snella-website-relaunch/News+%7C+Via+Snella+Website+Relaunch2009-10-30+03%3A21%3A25Carl

Spring 2010 | Via Snella

Written by Carl on Monday, August 31st, 2009 | 2009, 2010, lookbooks/presentations, spring, spring 2010, via snella   

The latest collection from Swedish label Via Snella captures a genuine innocence that speaks in soft tones that evoke the carefree spirit of adolescence. Continuing on an honest journey, the collection features low-key pieces that are complete without fuss–being stripped down to the necessities. In the spirit of spring, ensembles ease from cool blues to warm yellows. A season of leisure, the range effortlessly transitions from cheery polka dot knits to relaxed trousers and airy tanks. Altogether, the collection simply allows its wearer to bask in the season’s undemanding spirit.


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300035 Commentshttp://thefashionisto.com/blog/2009/08/31/spring-2010-via-snella/Spring+2010+%7C+Via+Snella2009-09-01+04%3A38%3A42Carl

Via Snella Spring 2010 Campaign

Written by Carl on Tuesday, August 25th, 2009 | 2009, 2010, Campaigns, anton sjölander, spring, spring 2010, via snella   

Visualizing a transition between seasons, Via Snella enchants with an early look at their spring 2010 campaign. The campaign invites us in to witness the heart of the collection–a carefree unrestrained spirit living each day by the second.



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289374 Commentshttp://thefashionisto.com/blog/2009/08/25/via-snella-spring-2010-campaign/Via+Snella+Spring+2010+Campaign2009-08-26+02%3A55%3A07Carl

Via Snella Fall 2009

Written by Carl on Wednesday, August 19th, 2009 | 2009, fall, fall 2009, lookbooks/presentations, via snella   

This season, Via Snella takes a risk with a collection that is as light in mood as it is in weight. Fall and winter’s rich colors make an appearance in scholarly cardigans, but it is the collection’s lighter colors that distinguish themselves. Bathed in warmth, subtle hues of blue and orange decorate separates reminiscent of sleepwear. Accenting the softer dimension of menswear, the collection is easygoing, but still makes sure to cover its bases with Via Snella’s take on the necessary basics.



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