
Upbeat and colorful, Via Snella kicks off the spring season with new webstore arrivals including light tanks, knits and shorts. In addition, garments from previous seasons are discounted up to 60% off.

Proving that drab colors are not a prerequisite for the fall season, Swedish label Via Snella provides an early look at their latest collection, which gets off to a charming start with a solid variety of color. Subdued, but nevertheless colorful, the latest range continues Via Snella’s affection for boyish fits and the high-spirited use of color and design. From contrasted pockets and sleeves to tonal prints, Via Snella has a unique story to tell:
That winter night, we dared to be funny, we dared it for real. We put on striped pajamas, old velvet ribbons, harlequin leggings and plastic red noses. We blew up bubble balloons and painted on the paper sky a carousel of bright reds and pinks and oranges.

Upbeat and colorful, Via Snella kicks off the spring season with new webstore arrivals including light tanks, knits and shorts. In addition, garments from previous seasons are discounted up to 60% off.

Via Snella has revamped their website for the fall season. The relaunch includes a webshop that currently has select pieces on sale. In addition, Via Snella has released new images of the fall collection alongside a colorful description.

The latest collection from Swedish label Via Snella captures a genuine innocence that speaks in soft tones that evoke the carefree spirit of adolescence. Continuing on an honest journey, the collection features low-key pieces that are complete without fuss–being stripped down to the necessities. In the spirit of spring, ensembles ease from cool blues to warm yellows. A season of leisure, the range effortlessly transitions from cheery polka dot knits to relaxed trousers and airy tanks. Altogether, the collection simply allows its wearer to bask in the season’s undemanding spirit.

Visualizing a transition between seasons, Via Snella enchants with an early look at their spring 2010 campaign. The campaign invites us in to witness the heart of the collection–a carefree unrestrained spirit living each day by the second.

This season, Via Snella takes a risk with a collection that is as light in mood as it is in weight. Fall and winter’s rich colors make an appearance in scholarly cardigans, but it is the collection’s lighter colors that distinguish themselves. Bathed in warmth, subtle hues of blue and orange decorate separates reminiscent of sleepwear. Accenting the softer dimension of menswear, the collection is easygoing, but still makes sure to cover its bases with Via Snella’s take on the necessary basics.
2008 2009 2010 ash stymest bastiaan ninaber Campaigns cole mohr Collection cover editorial fall fall 2008 fall 2009 fall 2010 h&m interview josh beech lookbook lyle lodwick milan fashion week morning fix New Arrivals News new york fashion week oak oki-ni paris fashion week photo of the day preview robbie wadge Runway Sale sean opry shirtless simon nessman spring spring spring 2009 spring 2010 stockist style watch topman video William Eustace yuri pleskun

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