
JOOP! rings in the spring season with a full look at their most recent collection entitled “What Lies Beneath”. Photographed by Markus Jans, AJ Abualrub and Mat Gordon model the luxe range that balances a rich darkness with a refined spring finish.

Treading lightly, DAKS’ spring 2010 campaign mirrors this season’s theme precisely. Starring Mat Gordon dressed in subdued safari themed hues, DAKS looks to the early British explorers of Africa for inspiration.

JOOP! rings in the spring season with a full look at their most recent collection entitled “What Lies Beneath”. Photographed by Markus Jans, AJ Abualrub and Mat Gordon model the luxe range that balances a rich darkness with a refined spring finish.

Photographed by Markus Jans, AJ Abualrub and Mat Gordon front the upcoming spring 2010 campaign from JOOP! With news that the label will be discontinuing their jeans line after spring, it comes as no surprise that the image of the JOOP! mainline continues to be elevated in terms of sophistication and vision.

Mat Gordon and Claudia Schiffer photographed by Karl Lagerfeld

Mat Gordon tosses and turns for Spanish label Desigual’s fall 2009 lookbook. It’s mostly awkward, but there are a couple endearing moments. You’re a brave man Mr. Gordon. For your amusement…
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