Photographer Marcus Olsson’s fall 2009 campaign for Sisley has finally been released in full. The campaign leaves behind spring’s serene setting for a dark, dramatic theater. Let Jakob Wiechmann lead the way…
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who comes up with the concepts behind all these ads? is there an agency? or just between the photgrapher and the brand?
It really depends. Sometimes there is a creative director who keeps the photographer and stylist on track with the season’s “story”. Other times a notable photographer will just run with it. Also, certain photographers have a specific style that complements some brands better than others. It has a lot to do with who is involved. For instance, Christopher Bailey, Burberry’s Creative Director is really hands on when it comes to their campaigns.
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