Clément Chabernaud, Paolo Anchisi & RJ Rogenski for H&M Lost in L.A. Campaign

Lost in L.A.–The relaxed style of a sunny moment in Cal­i­for­nia inspires the lat­est cam­paign from H&M. Fronting the menswear line, Clé­ment Chaber­naud and RJ Rogen­ski are suited for a cool sea­son with tran­si­tional sep­a­rates, while Paolo Anchisi steps out for the Divided range in shirts and denim.

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Chris Beek & Max Rendell by Willy Vanderperre for Dior Homme Spring/​Summer 2012 Memoir

The Call­ing–Shoot­ing yet another gor­geous filmed cam­paign for Dior Homme, pho­tog­ra­pher Willy Van­der­perre con­nects with Suc­cess model Chris Beek and Ford Europe/​d’men new­comer Max Ren­dell for the season’s Mem­oir project. Dressed in an ethe­real white and later navy as well as black, Max is a roman­tic vision in the relaxed designs of Dior Homme cre­ative direc­tor Kris Van Assche.

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Robert Laby by Laurence Ellis for Topman LTD Spring 2012 Trend Campaign

Printed Now–Promis­ing Suc­cess up and comer Robert Laby appears in a new cam­paign for Top­man LTD. Pho­tographed by Lau­rence Ellis with styling by Ste­vie West­garth, Robert is clad in rich prints that prove to be the entic­ing ele­ment to reserved cuts. /​ Hair by Tomo Jidai (Streeters).

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Lars Burmeister by Alexandra Catiere for Arnys Spring/​Summer 2012 Campaign

Bare Fash­ion–Pho­tographed by Alexan­dra Catiere under the direc­tion of Zoes­tica, Lars Burmeis­ter bares all for Arnys’ debut cam­paign. The spring out­ing appears exclu­sively in the lat­est issue of Vogue Hommes Inter­na­tional.

Sean O’Pry by Koto Bolofo for Louis Quatorze Spring/​Summer 2012 Campaign

Roman­tic Tai­lor­ing–French label Louis Qua­torze enlists Sean O’Pry for their spring/​summer 2012 cam­paign. Pho­tographed by Koto Bolofo, Sean is cap­tured in the stu­dio in a creamy palette of suited sep­a­rates that res­onate a mod­ern elegance.

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Christian Larsson, Roger D & Ben Palmer by Marcus Ohlsson for NL Spring/​Summer 2012 Campaign

Com­pet­i­tive Fash­ion–Art directed by Gar­bergs, the lat­est cam­paign from Swedish retailer NK looks to a Mr. Uni­verse con­test to show­case their spring offer­ings. Pho­tographed by Mar­cus Ohls­son (Lund­Lund) and fea­tur­ing MIKAS mod­els Chris­t­ian Lars­son and Roger D. joined by Select’s Ben Palmer, fash­ions from Jil Sander, Tiger of Swe­den, Paul Smith and oth­ers are pulled together by styl­ist Naomi Itkes (LinkDetails).

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