Sean O’Pry for Gap Summer 2012 “T” Campaign

Amer­i­can Dream–Sean O’Pry gains another impor­tant cam­paign, this time around for Amer­i­can label Gap. Appear­ing as one of the faces of Gap’s sum­mer 2012 T cam­paign, Sean dons a bright assort­ment of the label’s casual tees, avail­able in shades rang­ing from pale pas­tels to deep rich hues.

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Luis Borges & Sam Way by Craig McDean for Tommy Hilfiger Spring/​Summer 2012 Campaign

Rugged Finesse–Luis Borges makes his spring appear­ance for Tommy Hil­figer in the label’s lat­est cam­paign, also fea­tur­ing their fra­grance front­man Sam Way. Pho­tographed by Craig McDean and out­fit­ted by Karl Tem­pler, the pair take in a clas­sic Amer­i­can pas­time – camping.

Kelly Rippy by Serge Guerans for Giorgio Armani “Frames of Life” 2012 Campaign

Vin­tage Inspi­ra­tion–Wil­helmina model Kelly Rippy returns as the face of the spring/​summer 2012 cam­paign for Frames of Life, the time­less and retro-​​inspired eye­wear col­lec­tion of Ital­ian fash­ion designer Gior­gio Armani. Pho­tog­ra­pher Serge Guer­ans cap­tures the Amer­i­can model in Saint Tropez, France, in a series of sophis­ti­cated black & white images, where Kelly proves to be an effort­less vision of time­less modernity.

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Christopher Wetmore by Miko Lim for Björn Borg Spring/​Summer 2012 Campaign

Steamy Sum­mer–Swedish under­wear label, Björn Borg, cre­ates a col­or­ful and lurid col­lec­tion fea­tur­ing bright, neon hues for the spring/​summer 2012 sea­son as Request model Christo­pher Wet­more turns up the heat for a sen­sual photo ses­sion as cap­tured by pho­tog­ra­pher Miko Lim.

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Alexandre Cunha by Matthew Scrivens for Armani Exchange Summer 2012 Campaign

The Face of Sum­mer–Armani favorite and DNA model Alexan­dre Cunha joins IMG’s Bar­bara Palvin for Armani Exchange’s sum­mer 2012 cam­paign, lensed as usual by pho­tog­ra­pher Matthew Scrivens (JET/​MMS Agency). Out­fit­ted by Sally Lyn­d­ley (Camilla Lowther Man­age­ment) with cre­ative direc­tion by Tom Jar­rold (JET/​MMS Agency), Alexan­dre is cap­tured in a clean sum­mer knit for the black & white out­ing, titled the Faces of Sum­mer campaign.

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Adam Senn for Blanco Summer 2012 Campaign

Sum­mer­time Ease–Suit­e­blanco pre­pares for a siz­zling sum­mer sea­son with a new cam­paign fea­ture model Adam Senn. Ready to hit the beach or sim­ply soak in the sum­mer sun, a laid-​​back wardrobe is pro­vided with a def­i­nite ease and fun prints as well as col­ors. From twill shorts and tanks to board shorts, Adam steps for­ward, mod­el­ing a youth­ful sea­son offering.

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