daraGOY (Russian for Expensive) | Lyle Lodwick

daraGOY (Russian for Expensive) | Lyle Lodwick

Posted by · Nov 24th, 2009 · 2009, collections, lookbooks, lyle lodwick ·

Styled by Chloe Hartstein and photographed by Shawn Brackbill, Lyle Lodwick lends his face to daraGOY in efforts to showcase their range of t-shirts, currently on sale through special order at New York’s Rogan. “The muse of the line is ‘Fifa’, the stereotypical Russian woman who wears furs, stiletto boots, giant black sunglasses and lots of labels.” Also based on Russian pop culture and international female icons, the range is the result of fabric paints and stencils created by hands.



Pictures from ASVOF

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  • meisels_muse

    omg that shirt! want!

  • meisels_muse

    omg that shirt! want!

  • candittio

    omg. i want the shirt, the jeans and the shoe of the first pic. OMG..

  • candittio

    omg. i want the shirt, the jeans and the shoe of the first pic. OMG..

  • http://www.nouveau-pr.com Michael Schwartz

    Hey Meisels_muse and Candittio, some of the styles of shirting are available at the Rogan store on Bowery. And all shirts can be purchased via personal order through Nouveau-PR.

  • http://www.nouveau-pr.com Michael Schwartz

    Hey Meisels_muse and Candittio, some of the styles of shirting are available at the Rogan store on Bowery. And all shirts can be purchased via personal order through Nouveau-PR.

  • David

    Expensive in Russsian is “dorogoy” not “daragoy”

    • Anonymous

      david expensive in russian is actually дорогой but seeing as there are two o’s and both re unstressed the will both sound like a’s. so daragoy is actually more like how it’s gonna sound.

  • David

    Expensive in Russsian is “dorogoy” not “daragoy”

    • Anonymous

      david expensive in russian is actually дорогой but seeing as there are two o’s and both re unstressed the will both sound like a’s. so daragoy is actually more like how it’s gonna sound.

  • Polina

    speaking, about why it is dArAgoy – yes, its sound like a in speaking. But also, it can be called so, because of the Kavkaz-men (we have numbers of them here in Moscow and Russia at all) – due to their accent said it in that way like daragoy. and this variant become kinda himorous idioma even among Russians.

  • Polina

    and yep, forgot to say – the “daragoy” also means like my dear, sweetheart.
    but the Kavkaz-men uses this when when they adress to someone. like “hey man!”

  • Polina

    speaking, about why it is dArAgoy – yes, its sound like a in speaking. But also, it can be called so, because of the Kavkaz-men (we have numbers of them here in Moscow and Russia at all) – due to their accent said it in that way like daragoy. and this variant become kinda himorous idioma even among Russians.

  • Polina

    and yep, forgot to say – the “daragoy” also means like my dear, sweetheart.
    but the Kavkaz-men uses this when when they adress to someone. like “hey man!”

  • @felipe1999

    MADONNAAAAAAAAAAAAA

  • @felipe1999

    MADONNAAAAAAAAAAAAA