“Death From Above” — Odyn Vovk Fall 2009

Things are quickly mov­ing for­ward for Los Ange­les based label, Odyn Vovk. Sac­ri­fic­ing every­thing he had, Odyn Vovk’s designer and cre­ator, Austin Sherba­nenko took a chance and dropped out of school to invest all his time and money in start­ing a line. Sherbanenko’s risk seems to have been a smart move and is begin­ning to pay off. Spring 2009 marks Odyn Vovk’s first col­lec­tion and it is already stocked at Amer­i­can favorites Oak and Blackbird.

Only in his sec­ond col­lec­tion, Sherba­nenko showed his fall col­lec­tion in New York this past Thurs­day. Judg­ing by the appear­ance of sev­eral promi­nent male mod­els, any­one unfa­mil­iar with Odyn Vovk would think it was years into its vision. How­ever, mod­els like Cole Mohr and Tyler Riggs leant their tal­ents to the show because it was a line they believe in.

Odyn Vovk is a new label, vul­ner­a­ble and stripped to the core. It is about raw begin­nings. It is the search for mean­ing found in dark­ness. This detailed search is best illus­trated by Sherbanenko’s use of the color black. Sherba­nenko finds solace in black, because it is void of dis­trac­tion, allow­ing for a com­plete appre­ci­a­tion of detail. It is then that time expands and min­utes turn to sec­onds account­ing for every cut, fray, rip, plunge, and drape. It is in the details that Odyn Vovk will search, mature and solid­ify its iden­tity. After all, this is a story begin­ning, with so much more to be written…

Pic­tures from Scoute