Diesel Black Gold Fall 2009

Cre­ative direc­tor Wilbert Das is break­ing new ground with Diesel. Dur­ing an eco­nomic crunch, it is more cru­cial than ever for labels to remain rel­e­vant and reach out to a diverse audi­ence. Enter Diesel Black Gold and Das’ reces­sion­isto who has fallen on hard times. Das takes the con­tem­po­rary Diesel image dri­ven by denim and updates it with a throw­back to the jazz era. Uti­liz­ing derby hats to set the mood, the col­lec­tion includes pieces that appear stained, aged and bro­ken down. Con­stantly on the move, the Diesel man lay­ers his attire, car­ries an over­size bag and is pre­pared for all situations.

Pic­tures from WWD