Fall 2009 | Lagom

Swedish label Lagom tran­si­tions into fall with their sig­na­ture sharp, but sub­tle lines. Inspired by “Nordic melan­choly and Amer­i­can gang cul­ture”, a min­i­mal­is­tic per­son­al­ity is inter­jected into com­fort­able basics, show­cas­ing a col­lec­tion that is unas­sum­ing, but with char­ac­ter. Mov­ing beyond its sea­son appro­pri­ate color palette, the range takes ele­ments from nature and works them into pieces in a way that is sur­pris­ingly organic. An instance is when a pant and jacket ensem­ble takes its pat­tern from the snow flocked branches of win­ter. The look is charm­ing with­out pre­tense. Alto­gether, the col­lec­tion pro­vides a safe haven of relaxed gar­ments that embrace a side of life that is eas­ier, with­out complications.

Pic­tures from Hype­beast