London-based Lazy Oaf has just released their latest lookbook. Showcasing their fall collection entitled “I Thought You Were Cool”, the lookbook was shot at the home of Lazy Oaf designer Gemma Shiel and photographed by Bella Howard. Bright, youthful and candy-coated, Lazy Oaf is about the tongue-in-cheek lad who has a laissez-faire attitude towards fashion. And we would not want it other way.
