Acting as both model and designer, Michael Tintiuc is the face of this season’s collection from his rock infused label Lirfons. Born out of Moldova, Lirfons is far removed from the fashion capitals of the world, but not lacking in a point of view. A close knit group of four, Elena Tintiuc, Irene Gershtoga, Michael Tintiuc and Olga Gershtoga take ownership of the entire process from beginning to end, continuously switching tasks:
In a way our group is more like a band when for example the guitarist can compose a drum solo if he’s got some great ideas. Our label works on pure perfectionism and we always choose the best variant, it doesn’t matter who of us made it as long as it’s great and fits Lirfon’s. We’re not dividing the tasks between each other. We don’t want to follow the mainstream in fashion industry by creating clothes we don’t really like but being 100% commercially successful. Our goal is to create quality clothes that we would be happy to wear. We think that if you’re doing something you love and you put your heart and soul in it sooner or later people will notice it and eventually you’ll be rewarded.