Fall 2010 Preview | Freshjive

After a twenty year run, streetwear label Freshjive is toss­ing aside their name and brand­ing in exchange for a fresh restart begin­ning in 2010. A pre­view of their upcom­ing range show­cases the con­ver­gence of streetwear and the start of a high street appeal. Unbranded, the label is mov­ing in a more con­tem­po­rary direc­tion that appeals to a wider audience.