Kevin Bui & William Chen Play Unruly Boys for Sean McGirr Fall/Winter 2012
Challengers–Models Kevin Bui and William Chen of London’s Studio Boyo walk the line as they play their mobster parts in a steel motif film for Sean McGirr fall/winter 2012. Gearing up for the season, McGirr enlists director Kevin Gaffney to lead the eccentrically conceptual film as we notice exaggerated shirt-tails, bulk tailoring and a mute color palette for a true bravado feel.
In Other News, Tomek Szczukiecki is Disturbed & Z Zegna is Utterly Chic
Greatest Behavior–Francesco Brigida and Michele de Brandstetter de Bellesini join forces for a film, commissioned by The Greatest magazine. Infused with a moody undertone, Tomek Szczukiecki is the troubled soul in a fantastic spring/summer 2012 wardrobe, consisting of Z Zegna pieces, styled by Matteo Greco.
Ollie Edwards & Sid Ellisdon for River Island “Pass The Prop”
Improvise!–We catch up with the River Island cast once again as they are in the middle of a classic improv game whilst outfitted in equally mirthful summer wardrobes. Models Ollie Edwards and Sid Ellisdon put their imaginations to the test for this quirky campaign film.
Bottling Summer with Carling Zest
Bottled Summer–Things are slowing down, the weather is getting warm and summer is right around the corner. Ready for the great moments of the season, Carling Zest is releasing a limited edition summer lager. Launching an interactive campaign, Carling Zest has enlisted three UK DJs to fine tune their very own sounds of summer. Perhaps most exciting is the fact that Carling Zest is debuting an app later this month where you can create your own video, spliced with selected tunes and images. / View more videos from the campaign on Carling Zest’s Youtube Page.
Hidden Place by Daniel Cubero & Sebastian Troncoso for Tiger Magazine
Hidden Place–Produced by Sebastian Troncoso, directed by Daniel Cubero and styled by Gerard Angulo, Alexander Beck, Alexander Johansson, Baptiste Radufe, Charlie Westerberg, Corentin Renault, Jaco Van Den Hoven, Jacob Coupe, Jakob Wiechmann, Joan Pedrola, Milo Spijkers, Nikola Jovanovic, O’Shea Robertson, Paolo Anchisi, Rafa Bodgar, River Viiperi and Sebastian Sauve gather during Barcelona Fashion Week for a video commissioned by Tiger magazine. / Set design by Susana de la Cueva.
Zhao Lei for Pepsi “Now in a Moment” Campaign
Model Moment–Pepsi taps music artist Nicki Minaj for their latest campaign and along for the ride, making an appearance is Wilhelmina model Zhao Lei. Skip to about 50 seconds into the commercial and Zhao hits the catwalk.
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