H&M casts Josh Beech for this year’s Fashion Against Aids campaign. Celebrating their third season raising funds for fashion against aids, H&M is launching its first festival collection, with 25% of sales going to youth HIV/AIDS awareness projects. Offered through their Divided line, the limited range will encompass the festival experience with garments and accessories that even go as far as to include sleeping bags. As H&M’s head of design, Ann-Sofie Johansson explained, “For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection.” Ultimately, the funds raised will assist Designers Against Aids and the NGO, who is responsible for bringing H&M’s attention to Fashion Against Aids.
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