Introducing Book Club

The lat­est Aus­tralian label to hit the scene is Book Club by design­ers Simon Gib­son, 22 and Serge Bodulovic, 24. The duo met at Aus­tralian National Uni­ver­sity where they were both study­ing arts and com­merce. Both being pas­sion­ate about fash­ion and hav­ing designed t-​​shirts in the past, it was inevitable that they would even­tu­ally col­lab­o­rate. Shar­ing a love for the same aes­thet­ics and tastes in art and design, Gib­son and Bodulovic decided to try their luck and come together to form a label. The result is Book Club.

Q&A

The Fash­ion­isto: How did you approach the col­lec­tion? How did the jeans come about?

Simon & Serge: We started this col­lec­tion with a num­ber of ideas, which we pro­gres­sively cut back to make a brief col­lec­tion that best cap­tured our aes­thetic. The pieces are sim­ple, but are set apart by the finer details, like the dog-​​ear pocket of the ‘Stein­beck’ jeans and the leather trimmed pock­ets on the jumpers and jeans. We feel that details like this are our way of sub­tly set­ting Book Club apart.

TF: What is your per­sonal style? Does your per­sonal style dif­fer from the clothes you design?

S&S: Our per­sonal styles echo that of Book Club in many ways. We both appre­ci­ate atten­tion to detail and keep it fairly low key and under­stated. We both enjoy a mix of North­ern Euro­pean and Aus­tralian design. And while we strive to keep our per­sonal styles dif­fer­ent, much to our joint dis­may, we were wear­ing iden­ti­cal jeans, shoes and shirts on our first meeting.

TF: What do you have planned for next season?

S&S: With our first col­lec­tion fin­ished and well received, we are look­ing for­ward to exper­i­ment­ing a lit­tle more with fab­ric, cut and colour for our sum­mer range. The over­all look will still be tai­lored and clean but just a lit­tle lighter for summer.

TF: What are your short term and long term goals?

S&S: Our short term goal is to have a long term goal.

TF:Where do you hope to see your label in 5 years?

S&S: If we make it to five, it would be great to be rel­e­vant, rec­og­nized and even influ­en­tial. Ulti­mately, we would just love to see peo­ple have the same pas­sion for our clothes that we do.

TF: Any­thing else you would like to add?

S&S: We would like to thank you for your sup­port Fash­ion­isto. Check us out at www.bkclb.com.au

Pic­tures cour­tesy of Book Club