Jake Shortall & James Meredith by Ashley Joiner for Berthold Spring/​Summer 2012

Light Con­scious–Ash­ley Joiner directs a new short film for the spring/​summer 2012 col­lec­tion of London-​​based label, Berthold. Fea­tur­ing mod­els Jake Short­all and James Mered­ith with cin­e­matog­ra­phy by Meera Chauhan, fash­ion is infused with mys­tique. In a world of delir­ium, mod­ern sports­wear tack­les a clean slate for an addic­tive expe­ri­ence. /​ Light­ing by Tim Deil­ing with groom­ing by Louise Hinton.