Bieber for Adidas–Singer Justin Bieber fronts the fall/winter 2013 campaign of Adidas NEO Label. The perfect match for the lineup, Bieber represents the young attitude Adidas aims to capture with their laid-back offering. From variations of distressed denim patched together for a revamp of the classic denim shirt to the always popular leather jacket or a pair of jeans, Adidas NEO Label easily maintains an accessible style.