A.D.Deertz Fall 2010

Enter­ing their sopho­more sea­son as the newly re-​​branded A.D.Deertz, the label turns a cold shoul­der to its uni­sex past with a fall range that is unde­ni­ably mas­cu­line. Infus­ing a clas­sic sense of worker’s wear with their sig­na­ture use of color, the fall col­lec­tion reveals an acces­si­ble range of basics that pro­vide an easy tran­si­tion into the upcom­ing season.

A.D.Deertz Spring 2010

For­merly known as ADD, designer Wibke Deertz has re-​​branded his line A.D.Deertz, mark­ing the label’s direc­tional shift from uni­sex cloth­ing to solely menswear. The change comes as an exten­sion of ADD’s rep­u­ta­tion as a label that avoids “short cuts and dis­pens­able gim­micks, while focus­ing on the sub­tleties of its col­lec­tion.” The tran­si­tion begins with the fall col­lec­tion, but the ben­e­fits of focus­ing atten­tion on menswear can be seen most in the spring col­lec­tion, where Deertz’s pen­chant for prac­ti­cal no-​​nonsense pieces has evolved into a relaxed range of col­or­ful sep­a­rates. Tak­ing to hues of orange, blue, pur­ple and yel­low, Deertz has skill­fully pieced together an inter­change­able col­lec­tion of cuffed shorts, slouchy tops, light out­er­wear and a string of trousers with vary­ing loose sil­hou­ettes. Alto­gether, the spring col­lec­tion does not dis­ap­point, improv­ing the aes­thetic we have become accus­tomed to, but with Deertz’s new devo­tion to menswear, fall 2010 should offer the per­fect oppor­tu­nity for sev­eral more excit­ing pieces.

ADD Fall 2009

B

erlin favorite, ADD is set for the fall sea­son with pat­terns, tex­tures, tie dye prints, and tat­tered over­size knits. Tak­ing tra­di­tional shapes, ADD focuses on giv­ing their clothes per­son­al­ity by uti­liz­ing a wide range of pat­terns and color. This idea is best exem­pli­fied in a col­lec­tion that pos­sesses great amounts of black and gray, while still rev­el­ing in bursts of bright col­ors such as pink, pur­ple, and green. This upcom­ing sea­son, ADD will be sure to put a bounce in your step with their dressed down col­lec­tion that encom­passes both ends of the color spectrum.

ADD Spring 2009

ADD is based in Berlin. The label cre­ated in 1999 believes that the con­stric­tive nature of sea­sons can have a sti­fling affect on cre­ativ­ity. Instead of focus­ing on two col­lec­tions a year, ADD main­tains a dif­fu­sion line called ADD Stan­dard. ADD Stan­dard offers a sta­ble selec­tion of their favorite pieces for both men and women. Out­side this line, ADD approaches sea­sonal col­lec­tions with a uni­sex focus. Their main pri­or­ity when design­ing is to avoid the arti­fi­cial and cre­ate clothes with pur­pose that both men and women can wear. The lat­est spring col­lec­tion adheres to this prin­ci­ple beau­ti­fully. Tak­ing sim­ple basics like tops and trousers, the por­tions are slightly enlarged, a spring palette of pas­tels applied, and the look refined with rope-​​thin belts.

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