Modern Craftsmanship–Beginning with 1851 with their launch by Carl Franz Bally, the Bally brand celebrates 160 years of their history. Chronicling some of their most colossal moments, like their boots being the first to touch the moon, the Swiss brand presents a visual montage celebrating their craftsmanship.

Home of Luxury–Entrusted for Bally’s fall 2011 campaign, photographer Steven Meisel photographs Nico Malleville in an opulent atmosphere. Lounging in luxury, Nico enjoys a sartorial moment in bespoke suiting, accented by fine leather goods.

Classic Individuality–Bally taps Kim Dall’Armi for their spring 2012 lookbook. Inspired by the 1950’s and 60’s, the label looks to the period when men were beginning to find individual style in the form of luxurious garments, perfect for the globetrotter. With great bags in toll, relaxed trousers create the basis for a chic lineup, further perfected with the addition of casual numbers like the hooded jacket, dressed in leather. Completing a classic look with both loafers and sandals, Bally’s man cruises into the spring season with not a care in the world.

The Comfort of Luxury–Following a playful stint outdoors, Bally retreats indoors for their fall 2011 campaign. Photographed by Steven Meisel, this season’s star, Nico Malleville lounges in luxury with a warm atmosphere of lush neutrals.

Daniel Jackson photographs Ollie Edwards for Bally’s spring 2011 campaign. Enjoying an evening out, Ollie hits the green and poses for an ultimate showcase of Bally’s light ready-to-wear collection for quite the well put together season.

Bally embraces a cool spring color palette for their new lookbook featuring French model Clément Chabernaud. Juxtaposing fitted suits with cotton tees and other easy separates, Bally arrives at a comfortable season of accessible pieces.