Latest diesel News

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Bradley Cooper Loves His Diesel SAFADO

Cooper in Diesel–On the road promoting The Hangover III, actor Bradley Cooper brought Diesel’s 5 pocket denim SAFADO’s along for the ride. In London as captured above, Cooper wore them to visit BBC Radio 1 Studios. Coming and going from his London hotel as photographed below or out to dinner with Michael ...
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Marc Madeleyn, Paul Hamy & Geoffroy Jonckheere Star in Diesel’s Fuel for Life Spirit Fragrance Campaign

Are You Alive?–Conceived as an olfactory aphrodisiac, Fuel for Life Spirit is the new masculine fragrance launched by Diesel, that reinvents the original Fuel for Life from 2007. Photographer Matthew Brookes is enlisted by the brand to transport this concept into an advertising campaign, which includes a brand new ...
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Nicola Formichetti Joins Diesel

In at Diesel–Out at Mugler and in at Diesel, WWD reports on stylist Nicola Formichetti’s latest appointment. Wooed by Diesel’s Renzo Rosso, Formichetti is signing on as the label’s artistic director where he will oversee the creative of the brand’s marketing, communications and more. Formichetti’s ...
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Ian Mellencamp Strips Down to his Underwear for Diesel Spring/Summer 2013 Campaign

Relaxed Living–Fronting Diesel’s spring/summer 2013 underwear campaign, Click model Ian Mellencamp hits the kitchen with a cheeky pose. Styled by Alastair McKimm, Ian sports a treated leather jacket with Diesel’s printed underwear.
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Diesel Taps Florian Van Bael for its Spring/Summer 2013 Lookbook

Adventurous Style–To unveil its spring/summer 2013 collection, Diesel enlists WhyNot model Florian Van Bael to model a selection of casual pieces, inspired by a strict military aesthetic. Starting from the concept of military functionality, the brand develops a collection focused on garments that allow the maximum ...
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Jace Moody Models Diesel’s Spring/Summer 2013 Collection for Rollacoaster Magazine

At Attention–Captured by the lens of Jeff Hahn for the latest issue of Rollacoaster Magazine, model Jace Moody dons with a confident and tough attitude, some of the key-pieces included in Diesel’s spring/summer 2013 collection. Styled by Kim Howells in the essential and military-inspired garments of the brand, ...