News | Duckie Brown & Odin Launch Edward

Posted 2 years, 7 months ago on October 14, 2009 by

edward01 News | Duckie Brown & Odin Launch Edward

Ini­tial reports had pegged new label Edward as a Duckie Brown dif­fu­sion line, but it turns out that Daniel Sil­ver and Steven Cox’s lat­est endeavor is the result of a col­lab­o­ra­tion with Odin co-​​owners Eddy Chai and Paul Biradi. The four­some have come together to cre­ate a com­mer­cial 17-​​piece col­lec­tion with pric­ing capped at $500 max. After an ini­tial run at Odin’s stores (in-​​stores 111), plans are hope­ful to expand dis­tri­b­u­tion to out­side retail­ers. (WWD)

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