LA Design Dispatch : Endovanera | Michael Catarama by Richard Pier Petit in Clowning by Numbers for The Fashionisto

The first story in an ongo­ing series, revolv­ing around Los Angeles-​​based labels, Richard Pier Petit pho­tographs Michael Catarama (Ford/​Specimen/​Photogenics) in pieces from the spring 2011 col­lec­tion of Endovan­era. Fea­tur­ing the styling of Eugene Ong with groom­ing by Dale John­son, Endovanera’s pen­chant for the darker moods of fash­ion gets a cheeky and infec­tious revamp in Clown­ing by Num­bers.

Sean Michael for Endovanera Fall 2010

Endovanera’s fall col­lec­tion gets a moody stag­ing with the label’s cur­rent look­book fea­tur­ing Pho­to­Gen­ics model Sean Michael. Hit­ting the out­doors, a cer­tain refine­ment is found in relaxed pro­por­tions that embrace a dark color palette as a sec­ond nature.

Endovanera Spring 2011

Endovan­era beau­ti­fully cap­tures the spirit of just being for their lat­est col­lec­tion. Loose and effort­lessly draped, the spring lineup takes the label’s sig­na­ture dark pieces on an exag­ger­ated path for sil­hou­ettes that breathe eas­ier. Cut at the cross­roads of two worlds, com­fort and style come together for a con­tem­po­rary range of sep­a­rates with mass appeal. Set against the male or female form, Endovanera’s offer­ings have an illus­tri­ous qual­ity that sets the brand apart from others.

New Arrivals | Endovanera

[Revolve]

Fall 2009 | Endovanera

It is not rare for fash­ion to ven­ture into the realm of being taken too seri­ously, but in the case of Los Ange­les based label Endovan­era, this is not a worry. Asked to recall his ini­tial thoughts when begin­ning devel­op­ment on fall’s col­lec­tion, designer David Her­sh­berger replied with a tongue-​​in-​​cheek answer, “I just wanted to make clothes for bad asses.” For those famil­iar with Endovan­era, this answer is no sur­prise. The label holds no pre­tenses and is extremely focused on mak­ing clothes that peo­ple just want to wear. If their clothes hap­pen to fall in line with an aes­thetic, it has been a nat­ural occur­rence. At Endovan­era, the label has evolved organ­i­cally, with color and shape mor­ph­ing over the past sea­sons to fit the cur­rent tastes of Her­sh­berger and his busi­ness part­ner Mitch Moseley.

Pre­vi­ous col­lec­tions from Endovan­era housed dra­matic cuts that were dis­tin­guish­able and engag­ing, but for the fall, the range falls more in line with the times. Their sig­na­ture crafts­man­ship and unique cuts are still there, but the col­lec­tion is much more low-​​key and unas­sum­ing. The blazer sports a sim­ple straight cut that sub­tly sparks inter­est with its mildly enlarged lapels. Mean­while, shirts are draped flaw­lessly in an asym­met­ri­cal man­ner, while trousers bil­low in a refined fash­ion. Short sleeved knits offer a soft touch of com­fort and pants cut from heavy gauge ther­mal add tex­ture and spon­tane­ity. Sur­vey­ing Endovanera’s body of work, the fall col­lec­tion comes as a nat­ural pro­gres­sion to the label, show­ing a softer side that retains integrity, while stay­ing con­sis­tent with the times.

New Arrivals — Endovanera

Avail­able at Revolve

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