
High Ambitions–Ready for new heights, designer Kean Etro looked to the mystical Pegasus as the starting point of his latest collection. Marrying the extravagant use of feathers to Etro’s signature prints, the rich affair brought forth quite the avid imagination. Beginning the show with eveningwear, monotone brocade gave way to not only richer prints, but feathers turned out as jackets, scarves, ties and other pieces. From the dark palette of gray and black to a sampling of the warm sun’s rays, Etro explored the color spectrum, even going as far as a fiery red. From overcoat and vest to shoes, the devil was in the details. Masterfully mixing prints and textures, the collection was presented with personality, depth and ultimately the fine qualities of the modern-day gentleman.

Etro’s Picture–Russian model Oleg Antosik (FM) dons the latest fall apparel from Etro in an editorial for Pen magazine, shot by photographer Mayumi Taki. The featured Etro pieces as styled by Naoki Ikeda incorporate tweed suits, knitwear and patterned scarves in a rich fashion signature to the design house.

Elegance Ordained–Turning to Mario Testino to photograph their latest campaign, Etro exudes a certain richness with fall’s ornate prints and intensive color palette. Layered and dressed for the decadent outing, Andres Risso and Bruce Machado tap into an exquisite elegance for the fall 2011 season. / View Etro’s fall 2011 collection here.

Modern Elegance–After two seasons of backstage images, Etro returns to the traditional campaign format with a lovely first image of Request model Andres Risso joined by Bruce Machado and photographed by Mario Testino.

The Spring Caravan–The classic tale of east meets west provides the landscape for Etro’s spring 2012 collection. A season of great contrast, the soft attributes of paisley printed silk and chunky knits is met with strong lines offered by tailored suiting. Layered to perfection and infused with romance, Etro’s spring lineup matches the fluid with a masculine discourse. From wispy fabrics and structured jackets to a loafer for all occasions, Etro delivers a refined outing that boasts a great palette of prints as well as colors for next spring.

Etro’s signature prints collide with fur outerwear for the house’s new fall collection. Taking from the earth and surprisingly enough, becoming quite the material boy, Etro’s man gets the luxe treatment with print adornments and animal motifs making the final cut on everything from coats to shoes. Just in case shearling and fur do not fill the quota for statement pieces, Etro rounds out a range of day to evening wear with rich velvet and gold.
Founded by Gimmo Etro in 1968, Etro remains to a family run business, with Kean Etro as the menswear designer and his sister, Veronica, for womenswear. While brothers Jacopo and Ippolito direct textile and finance of the business. The textile-turned-fashion house is known for their signature ethnic inspired prints, bold contrasting patterns and lustrous fabrics. Etro reinvents the dandy into a modern day man who is not shy of loud and offbeat prints mixed with classic tailoring. The Italian house has expanded into home furnishings and fragrances.