Founded by Gimmo Etro in 1968, Etro remains to a family run business, with Kean Etro as the menswear designer and his sister, Veronica, for womenswear. While brothers Jacopo and Ippolito direct textile and finance of the business. The textile-turned-fashion house is known for their signature ethnic inspired prints, bold contrasting patterns and lustrous fabrics. Etro reinvents the dandy into a modern day man who is not shy of loud and offbeat prints mixed with classic tailoring. The Italian house has expanded into home furnishings and fragrances.