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25 September 2011, written by Ives
A Special Collaboration–Following a successful collaboration in 2009, Fred Perry teams up with musical band The Specials for two brand new styles in anticipation of their European tour. Offered in both black and white, the t-shirt and polo shirt will feature subtle checker detailing and the band’s set list, alongside the iconic Laurel Wreath embroidery. / Model: Arthur Olecki @ Select.
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23 August 2011, written by Carl
Cozy Happenings–Ethan James visits the countryside for a charming fall outing from Fred Perry Japan. Inspired by the comfort aspect of the country, fall’s collection from Fred Perry comes together with ease, bringing signature staples together in a classic fashion. From the fitted cardigan and slender trousers to shirting, complete with small lapels, Fred Perry Japan refines an already sophisticated image for an effortless feat.
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25 April 2011, written by Ives
Simply Fred–Fred Perry calls upon LMA model Arthur Daniyarov for their spring 2011 campaign. Arthur celebrates the brand’s classic heritage with a straightforward approach to smart sportswear.
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21 March 2011, written by Carl
School’s in Session–Fred Perry taps Douglas Jewell and Matteo Haitzmann to model spring’s Laurel Wreath collection. From the school room to the tennis court, the duo are put under the spotlight for a clean presentation of Fred Perry classics, ranging from the polo to cardigan.
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20 April 2010, written by Carl
Befittingly looking to English model George Barnett as the face of their fall 2010 lookbook, Fred Perry effortlessly blends their timeless appeal with subtle updates. Branching out from their signature polo design, the label anchors in a peculiar sense of softness with severe collars, boxy cuts and a knit standby or two.
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