
A Special Collaboration–Following a successful collaboration in 2009, Fred Perry teams up with musical band The Specials for two brand new styles in anticipation of their European tour. Offered in both black and white, the t-shirt and polo shirt will feature subtle checker detailing and the band’s set list, alongside the iconic Laurel Wreath embroidery. / Model: Arthur Olecki @ Select.

Cozy Happenings–Ethan James visits the countryside for a charming fall outing from Fred Perry Japan. Inspired by the comfort aspect of the country, fall’s collection from Fred Perry comes together with ease, bringing signature staples together in a classic fashion. From the fitted cardigan and slender trousers to shirting, complete with small lapels, Fred Perry Japan refines an already sophisticated image for an effortless feat.

Simply Fred–Fred Perry calls upon LMA model Arthur Daniyarov for their spring 2011 campaign. Arthur celebrates the brand’s classic heritage with a straightforward approach to smart sportswear.


School’s in Session–Fred Perry taps Douglas Jewell and Matteo Haitzmann to model spring’s Laurel Wreath collection. From the school room to the tennis court, the duo are put under the spotlight for a clean presentation of Fred Perry classics, ranging from the polo to cardigan.

Befittingly looking to English model George Barnett as the face of their fall 2010 lookbook, Fred Perry effortlessly blends their timeless appeal with subtle updates. Branching out from their signature polo design, the label anchors in a peculiar sense of softness with severe collars, boxy cuts and a knit standby or two.
Fred Perry celebrates their heritage with their new Tell Us Your Story campaign. Chronicling the birth of the original M12 shirt and its later reincarnations, Fred Perry paves the groundwork for you to share your story with past and current media showcasing the label in your personal history. Prizes will be awarded with £5,000 for the most interesting story and three runner ups will receive £250. For more information, view Fred Perry’s special campaign website.