Arthur Olecki for Fred Perry X The Specials

A Spe­cial Col­lab­o­ra­tion–Fol­low­ing a suc­cess­ful col­lab­o­ra­tion in 2009, Fred Perry teams up with musi­cal band The Spe­cials for two brand new styles in antic­i­pa­tion of their Euro­pean tour. Offered in both black and white, the t-​​shirt and polo shirt will fea­ture sub­tle checker detail­ing and the band’s set list, along­side the iconic Lau­rel Wreath embroi­dery. /​ Model: Arthur Olecki @ Select.

Ethan James for Fred Perry Japan Fall 2011

Cozy Hap­pen­ings–Ethan James vis­its the coun­try­side for a charm­ing fall out­ing from Fred Perry Japan. Inspired by the com­fort aspect of the coun­try, fall’s col­lec­tion from Fred Perry comes together with ease, bring­ing sig­na­ture sta­ples together in a clas­sic fash­ion. From the fit­ted cardi­gan and slen­der trousers to shirt­ing, com­plete with small lapels, Fred Perry Japan refines an already sophis­ti­cated image for an effort­less feat.

Arthur Daniyarov for Fred Perry Spring 2011 Campaign

Sim­ply Fred–Fred Perry calls upon LMA model Arthur Dani­yarov for their spring 2011 cam­paign. Arthur cel­e­brates the brand’s clas­sic her­itage with a straight­for­ward approach to smart sportswear.

Douglas Jewell & Matteo Haitzmann for Fred Perry Laurel Wreath Spring 2011

School’s in Ses­sion–Fred Perry taps Dou­glas Jew­ell and Mat­teo Haitz­mann to model spring’s Lau­rel Wreath col­lec­tion. From the school room to the ten­nis court, the duo are put under the spot­light for a clean pre­sen­ta­tion of Fred Perry clas­sics, rang­ing from the polo to cardigan.

George Barnett for Fred Perry | Fall 2010

Befit­tingly look­ing to Eng­lish model George Bar­nett as the face of their fall 2010 look­book, Fred Perry effort­lessly blends their time­less appeal with sub­tle updates. Branch­ing out from their sig­na­ture polo design, the label anchors in a pecu­liar sense of soft­ness with severe col­lars, boxy cuts and a knit standby or two.

Fred Perry | Tell Us Your Story Campaign

Fred Perry cel­e­brates their her­itage with their new Tell Us Your Story cam­paign. Chron­i­cling the birth of the orig­i­nal M12 shirt and its later rein­car­na­tions, Fred Perry paves the ground­work for you to share your story with past and cur­rent media show­cas­ing the label in your per­sonal his­tory. Prizes will be awarded with £5,000 for the most inter­est­ing story and three run­ner ups will receive £250. For more infor­ma­tion, view Fred Perry’s spe­cial cam­paign web­site.

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