Kevin Freed & Rodrigo Calazans by Oscar Falk for Gant by Michael Bastian Spring/​Summer 2012 Campaign

Sun­shine Days–Enjoy­ing a day of leisure, Kevin Freed and Rodrigo Calazans are pho­tographed by Oscar Falk for Gant by Michael Bastian’s spring/​summer 2012 cam­paign. Tread­ing the line of Amer­i­can sports­wear, the pair are out­fit­ted in a col­or­ful wardrobe of polo shirts, shorts, oxfords and other separates.

Garrett Neff & Will Chalker for Gant Spring/​Summer 2012 Campaign

Amer­i­can Dream–Prep reigns as Gant turns to Gar­rett Neff and Will Chalker for their spring/​summer 2012 cam­paign. Putting their best face forth, a joy­ous Gar­rett and Will hit the green for a clas­sic out­ing with all the right trim­mings: seer­sucker, cham­bray and col­or­ful twills.

Pierre Wulff & Pierre Dinand for GANT

Water and Sky Have a Fra­grance–Per­fumer Pierre Wulff and bot­tle designer Pierre Dinand have col­lab­o­rated with Gant to cre­ate the label’s first in-​​house fra­grance. With a charm­ing blue glass bot­tle design and nau­ti­cal inspired aroma, Wulff and Dinand have out­done them­selves with their new creation.

News | Gant Rugger & Andrew Mashanov Collaboration

Cre­ative Endeav­ors–Com­ple­ment­ing their fall 2011 col­lec­tion, Gant Rug­ger is col­lab­o­rat­ing with artist Andrew Mashanov. For the col­lab­o­ra­tion Andrew inter­preted key looks from the col­lec­tion and begin­ning today, the lifestyle brand will release a new illus­tra­tion on their web­site every day with com­men­tary by Christo­pher Bastin, Gant Rug­ger designer. In addi­tion to pub­lish­ing the work on their web­site, Gant will give away limited-​​edition posters and stick­ers of Andrew’s work while sup­plies last in their 353 Bleeker St and 25 Prince St stores in New York City.

Behind the Scenes | Gant by Michael Bastian Casting

Sun­shine Days–In the week lead­ing up to New York Fash­ion Week, Gant by Michael Bas­t­ian has launched a blog as an exclu­sive pre­view of the prep work that goes into their show each sea­son. With con­tri­bu­tions by the entire Gant team, the blog already has a few posts under its belt includ­ing infor­ma­tion about col­lec­tion inspi­ra­tions and images from cast­ing, fea­tur­ing Sebas­t­ian Sauve and Ken­zie Roth.

The GANT Rugger XXIV Hour Session

XXIV Hour Ses­sion–Film­ing the twenty-​​four hour period in which this season’s imagery was shot for Gant Rug­ger, the label releases a new video and a cor­re­spond­ing look­book. Tak­ing an arti­san approach to the sea­son, Reid Prebenda and Will Lewis receive a smart new update with cash­mere cardi­gans, tweed jack­ets and other con­tem­po­rary wardrobe pieces.

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